A legendary slogan returns.

Around 25 years after Marco van Basten’s commercial (filmed at the San Siro stadium in Milan) for Bavaria 0.0%, a popular Dutch alcohol-free beer history is once again being written. This time by Diego Armando Maradona at the Philips Stadium in Eindhoven. When we heard he was at a training camp nearby, we grabbed this opportunity to go and shake the ‘Hand of God’. And within two days, a remake of Bavaria’s most legendary commercial was a fact.