F1 coming to The Netherlands? 170.000 Dutch nationals sign petition.
Since Max Verstappen’s breakthrough F1 win, the Netherlands has once again become a Formula 1 country. For years there had been talk of bringing Formula 1 back to the Netherlands. In response to that wish, the Netherlands’ top Formula 1 broadcaster decided it was time to do something about it. A petition; by the fans, for the fans. And it didn’t go unnoticed.
Services
Credits
170.537
petition signatures
80.000
opt-in addresses
89%
conversion ratio on landing page
For us, VodafoneZiggo , this was a great opportunity to get to know the Formula 1 fans better, and to encourage them to embrace our brand together with Formula 1; to fulfil their collective longing to bring a F1 circuit to the Netherlands. A petition; by the fans, for the fans. And it didn’t go unnoticed.
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