Opel

Hand in hand for life; Feyenoord supporters save lives.

Opel, Feyenoord and the Dutch Heart Foundation (Hartstichting) have a goal: to ensure help is available throughout the Netherlands, and within 6 minutes, in the event of someone suffering a cardiac arrest. A total of 170,000 volunteers are needed to provide national cover. Opel and Feyenoord have therefore joined forces to help increase the number of volunteer registrations for the central call system, and in doing so make the Netherlands a more ‘heart-safe’ country.

Services

Strategy
Creation
Activation
Events

Credits

Bijl PR
FOX Sports
Make sports count

1.100

lives saved annually

170.000

registered volunteers

91%

awareness of cooperation between Opel, Feyenoord & Hartstichting

A really great achievement that we have made together with Triple Double, Feyenoord and the Dutch Heart Foundation.

— Annemarie van Merrienboer, Communications Manager, Opel Nederland

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