Hit your World Ball. A World Business Class activation.
KLM has been the title sponsor of the KLM Open golf tournament since 2004. In order to celebrate this and the KLM World Deal Weeks, visitors were challenged to take a shot at hitting their own ‘World Ball’. From a distance of 20 metres, participants had to try and hit a hole-in-one on a specially designed 750m2 putting green, which was shaped like a world map, and in a water basin containing 200,000 litres of water. If they managed it, they won two fabulous KLM tickets to a worldwide destination.
Services
Credits
2.395
activation participants
82%
…of visitors think this is an attractive activation
29
winners
‘This activation is the perfect link between KLM and golf; it shows that both KLM and golf open up the world to you.’
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