#MadeInEindhoven

A new season means new shirts. It’s a moment that fans look forward to all year, especially when your club’s going to play with a new brand. So it was important to PUMA and PSV that they left nothing to chance when introducing three new shirts. In ‘Made in Eindhoven’, the leading role is played by the city’s creators, from creators of goals to creators of music, resulting in a vibe that’s hard to follow.