New Light in Town.

Manchester City, Borussia Dortmund, AC Milan, Valencia. And PSV/Philips Sport Vereniging (Eindhoven Football Club). As of this summer, and for at least another five seasons, PSV will become part of the PUMA Family, and PUMA will be bringing new light to Eindhoven, city of lights. In order to reinforce this brand-new collaboration, we visited the city’s hotspots together with PSV players and PUMA ambassadors Ritsu Doan, Cody Gakpo and Ibrahim Afellay, with whom we created the launch video.