Eindhoven rapper Fresku and PUMA have created a musical ode to the city of Eindhoven and its football club PSV.
This track and the video clip by Eindhoven video maker Teemong are the key to the launch of the club’s new away kit. The greater the number of streams on YouTube, the more visible the shirt becomes, until it is finally unveiled. That’s a first, because it’s the first time in the world that a football shirt has been unveiled through video clip streaming.
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