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Online insurance company Allianz Direct is today launching a new European advertising campaign starring Olympic legend Usain Bolt. The agency responsible is Alfred International in Amsterdam, for whom Triple Double played a supporting role.

The multiple Olympic champion will be the face of Allianz Direct in the coming years, and will strengthen the insurer’s position in a number of European markets. The first Usain Bolt commercial marks a great start to the collaboration. We are proud that we were able to be involved in the initiation of this partnership.

Usain Bolt on the partnership: “I feel honoured to be the face of this European campaign in the coming years. Allianz Direct stands for speed, automation and convenience; values that I can certainly identify with and that suit me down to the ground. The first commercial has already been recorded and I am looking forward to future recordings, because the plans are highly promising!”

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