New #EqualGame campaign in run up to UEFA EURO 2020

During the SponsorReport annual conference, UEFA announced it would be working with Triple Double Sport Marketing to develop a new digital and social media campaign for #EqualGame during the UEFA EURO 2020.

#EqualGame is a UEFA programme that promotes inclusion, diversity and accessibility in European football. Worldwide football stars will be working on this digital and social media campaign, with which UEFA wants to increase young people’s awareness of this social message.

Ultimately, UEFA wants to see football grow and flourish, so that more people in Europe can access and enjoy the sport. This European campaign is intended to inspire people from all walks of life to become part of the football community, regardless of their background, gender, sexual preference or talent.

— Peter Klomp, Head of Corporate Communications bij UEFA

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