Traditional quality, today’s technology

The reintroduction of a true classic. An icon in the world of mattresses. The solidity of the past, complemented by the latest technology. That is the M line Iconic.

In order to give the Iconic an authentic image, we took some of today’s most popular and recognisable athletes back in time. Tom, Kjeld, Carlijn and Robin were just some of those who stepped into our time machine. Together with photographer Mark Engelen, we opted for a contrasting mix of retro, hip, young and familiar.

Continue reading

Check out these related updates