The Keuken Kampioen Division; already a classic.

After 12 years of the Toto Division and Gouden Gids Division, Keuken Kampioen (Dutch Kitchen store chain and part of the Mandemakers Group) took over from Jupiler as the main named sponsor of the Dutch First Division. With so many clubs playing, the Keuken Kampioen Division has become a real hype, which developed during the first season of what is perhaps the Netherlands most exciting football competition. Not least because the name ‘Keuken Kampioen Division’ is looking better by the day! That’s something that we, as the founding fathers of this sponsorship, are extremely proud of, and Keuken Kampioen has been reaping the benefits right from the word go.


Partnership management


Scheepens Reclame
Sherman Emers
Make sports count

€ 7.500.000

value media launch


increase in spontaneous brand recognition


number of times a day that the name appeared in the media

The impact that the sponsorship has had on the Keuken Kampioen brand is beyond all expectations. The positive effects of the sponsorship can be seen everywhere, from our sales department to the technicians.

— Wim de Ruiter, Director at DMG Holding

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